Spend Your Life Living—Northwestern Mutual helps you make the most of every single today by helping you create a plan for you life, not just your money. This is about the lifestyle you want to live, vacations you want to take, people you want to support, and passions you want to pursue. We believe in a life well lived all the way through.

The 360 campaign launched on New Years Eve and included TV, on-site activations at the Rose Bowl and the College Football National Championship, print, digital, organic social, paid social, partnerships and a complete website redesign.

It has surpassed all KPIs with +16% YoY search, +84% YoY visitors, and +400% YoY sales leads. Reduced costs and improved metrics across channels.