The American Dream isn't just a white picket fence and 2 cars in the driveway—it's whatever matters most to you. Northwestern Mutual’s financial planning helps you achieve your unique vision of this dream.

In 2020, we launched a campaign featuring TV commercials that addressed real-life issues like IVF, intergenerational households, caring for children with special needs, and personalized retirement. These stories, often overlooked in financial planning, were brought to life with a diverse cast, and music by the Grammy-nominated Avett Brothers.

The campaign extended to social media, reflecting pandemic-driven shifts in the American Dream, and led to a 64% increase in digital leads and a 50% reduction in cost per lead.