Stepping into the fractional ECD role at Super Digital offered a unique opportunity. The agency was already doing exciting work for clients like Microsoft and Xbox. During my time there I successfully restructured the creative department.

​

• Introduced two key verticals focused on new business and brand development, directly leading to two major new business wins.

• Introduced Ai into the creative workflow.

• Collaborated with department heads to streamline workflows and optimize team resource allocation. 

• Restructured creative team introducing incremental levels.

• Oversaw the launch of their new website, new branding, case studies and 300+ pieces of content. 

​