I create award winning advertising and digital experiences for some of the world’s most recognizable brands including Samsung, Pepsi, Google, Volvo, Jim Beam, IBM, American Express and Heineken. I have been a creative leader and do-er on a broad spectrum of project types from 360 digitally led campaigns, creative team building and branding to web and interface design, pure UX and new product development.
Every project is an opportunity to unleash my curiosity and make something beautiful. A strong believer in that what you put into something is what you get out of it, I work hard to instill my passion and unique energy into work that connects with people.
RGA Executive Creative Director
10/2013 to 05/2016
ECD in the Conceptual Campaign group. Work with different groups globally
within RGA on campaign and communication-based projects. Clients include Volvo, Samsung Mobile US, Google, and New business.
Won 7 pitches in 2015 in NYC, and in collaboration with the Sydney, San Francisco and Chicago offices.
Collaborate with strategists to define strategy and messaging.
Created Volvo Reality, the first ever fully immersive virtual reality test drive app on Google Cardboard.
Set up the Samsung Mobile US digital business. Hired CDs, creative teams
and account services. Set up production system including templates and briefs.
Set the artistic direction.
Won multiple awards.
BARBARIAN GROUP Creative Director
11/2010 to 10/2013
Pepsi, Jim Beam, Samsung, New business
Ran multiple lines of business, helped develop a creative department with a more diverse skill offering.
Managed multiple teams and worked directly with clients.
Pitched and won Pepsi and Jim Beam.
Created first ever fully integrated 360 bilingual campaign at the Barbarian Group.
Won multiple awards for design and innovation.
EURO RSCG Associate Creative Director
02/2007 to 10/2010
Heineken, New Business
FREELANCE Art Director
2003 to 2007
G2: M&M’s and Skittles
Digitas: American Express
OGILVY Digital Art Director
2000 to 2002
One Show Pencil
MMA GOLD - Promotion
MMA GOLD - Product Launch
MMA GOLD - Brand Awareness
MMA SILVER - Innovation
FWA Pepsi Wheel of Levy
FWA Tweet Wrap
FWA Tweet Cracker
International Web Page Award
Graphis Magazine Award
Recent New Business Wins
This year I have led and won 7 new business pitches in New York and in collaboration with the Sydney, Chicago and San Francisco offices. The asks and the products have varied greatly.
Google Express : Awareness Campaign, New York
Degree Dry Spray : 360 Campaign, New York
Corona : Social AOR, Chicago
Twitter : 360 Campaign, Australia
Tivo : Digital campaign, San Francisco
Pernod Ricard : Digital AOR and accelerator program, Sydney
Chobani : Digital AOR